Why do we say that an event is the best marketing strategy?
Why do we say that an event is the best marketing strategy? Every day more and more companies decide to take this type of action to promote their products or services. And we do not tire of agreeing with their strategy when they do so or to encourage those companies...
The incentive sector: an unstoppable rise
The incentive sector: an unstoppable rise The total MICE sector has been experiencing constant growth in recent years. Each area maintains a tendency to increase but the greatest growth is in incentive trips. These have become a basic tool for companies with 2 clear...
How to make a traditional event seem innovative
How to make a traditional event seem innovativeOn many occasions clients want to introduce a new element into a programme but “without going mad”. It is true that when we speak of “original” events we usually refer to a full programme with quite a few activities and...
How to give events a “healthy” twist
How to give events a “healthy” twist Increasingly there are more of us who want to take care of ourselves and our environment. This life-style we want to take with us wherever we go, which is why, little by little, this trend is also being introduced into the world of...