by Rocío Gavilán | Mar 2, 2020 | Destinations, Events Organization
Key decisions to choose the best destination for your events As we have said in several of our articles the trend of using events as a communication tool is becoming more widespread. By event we are referring to everything encompassed under the MICE sector: Meetings,...
by Rocío Gavilán | Jan 29, 2020 | Events Organization
The rise of the “meeting design”: creating experiences A new trend is opening up. The “meeting design” or (meticulous) design of meeting rooms, celebrations, programmes, day long activities… is being used more and more as a method to cause a sensation and impress the...
by Rocío Gavilán | Jan 15, 2020 | Events Organization
MICE Sector and Experiential Tourism: the inseparable duo for 2020 We could give a different title to this article and call it something like: “MICE Tourism of the future or MICE: travellers in search of an experience”. Undoubtedly, this is the objective that is going...
by Rocío Gavilán | Dec 17, 2019 | Events Organization
We are taking stock and highlighting the best of 2019 Unhurriedly, but inexorably, this year 2019 has practically reached the end. It seems it began just a moment ago but, if we look back, many things have happened, many events, many groups, many commercial...
by Rocío Gavilán | Nov 27, 2019 | Events Organization
Why do we say that an event is the best marketing strategy? Every day more and more companies decide to take this type of action to promote their products or services. And we do not tire of agreeing with their strategy when they do so or to encourage those companies...
by Rocío Gavilán | Oct 9, 2019 | Events Organization
The incentive sector: an unstoppable rise The total MICE sector has been experiencing constant growth in recent years. Each area maintains a tendency to increase but the greatest growth is in incentive trips. These have become a basic tool for companies with 2 clear...
