The rise of the “meeting design”: creating experiences
The rise of the “meeting design”: creating experiences A new trend is opening up. The “meeting design” or (meticulous) design of meeting rooms, celebrations, programmes, day long activities… is being used more and more as a method to cause a sensation and impress the...
MICE Sector and Experiential Tourism: the inseparable duo for 2020
MICE Sector and Experiential Tourism: the inseparable duo for 2020 We could give a different title to this article and call it something like: “MICE Tourism of the future or MICE: travellers in search of an experience”. Undoubtedly, this is the objective that is going...
We are taking stock and highlighting the best of 2019
We are taking stock and highlighting the best of 2019 Unhurriedly, but inexorably, this year 2019 has practically reached the end. It seems it began just a moment ago but, if we look back, many things have happened, many events, many groups, many commercial...
Why do we say that an event is the best marketing strategy?
Why do we say that an event is the best marketing strategy? Every day more and more companies decide to take this type of action to promote their products or services. And we do not tire of agreeing with their strategy when they do so or to encourage those companies...