Articles about Marketing & Communication

Virtual events: are they here to stay?

by Rocío Gavilán | May 28, 2020 | Events Organization, Marketing

Virtual events. Are they here to stay? Up until a couple of months ago virtual events were hardly spoken about. They were in the background as support to enable attendance at certain events and meetings without having to resort to travelling each week. But now they...

How to make events more interactive

by Rocío Gavilán | Oct 23, 2019 | Marketing

How to make events more interactive When we organise an event of whatever kind, we know we have to offer an attractive agenda to encourage attendance. That is the beginning. When we have the audience in front of us communication, both among the participants, and for...

What has been most successful in 2018?

by Rocío Gavilán | Dec 26, 2018 | Events Organization, Marketing

What has been most successful and original in 2018? A year full of events and satisfaction is drawing to a close. Time to take stock and fortunately our result is positive. We wish to share with you the things that have worked best, the most original events or those...

Organising Events around Christmastime

by Rocío Gavilán | Dec 10, 2018 | Events Organization, Marketing

Organising Events around Christmastime Nowadays, one of the things we look for most is to reach out to people more. We want to ensure they remember us, the brand we are promoting; an increasingly complicated task in a world plagued throughout the whole day with...