- BE Spain DMC

Why do we say that an event is the best marketing strategy?

by Rocío Gavilán | Oct 3, 2023 | Events Organization

Why do we say that an event is the best marketing strategy? Every day more and more companies decide to take this type of action to promote their products or services. And we do not tire of agreeing with their strategy when they do so or to encourage those companies...

The incentive sector: an unstoppable rise

by Rocío Gavilán | Sep 28, 2022 | Events Organization

The incentive sector: an unstoppable rise The total MICE sector has been experiencing constant growth in recent years. Each area maintains a tendency to increase but the greatest growth is in incentive trips. These have become a basic tool for companies with 2 clear...

Tastings and samplings, activities increasingly in demand

by Rocío Gavilán | Feb 23, 2022 | Events Organization

Tastings and samplings, activities increasingly in demand Tasting and sampling is to appreciate via the senses those products we are trying. At that moment the activity captures all our attention while we try to recognise all those nuances that the professional...

One of the greatest benefits of engaging a DMC: What is a SUCOE?

by Rocío Gavilán | Sep 6, 2021 | Accounts, Events Organization

What is a SUCOE? For the last few years there has been a new billing system in regard to VAT that affects specialist travel agencies in B2B. In this article we are going to concentrate on the MICE sector, because it is the one that has undergone the most changes and...

How to organise a sustainable event? Join up to change!

by Rocío Gavilán | May 19, 2021 | Events Organization

How to organise a sustainable event? Join up to change! Today we see how the concept of sustainability has begun to reach all areas of society. The consciousness that we have in our hands to minimize the huge impact we generate on our surroundings is being heard. It...

And the time has come: goodbye 2020

by Rocío Gavilán | Dec 16, 2020 | Events Organization

Saying goodbye to a year we are not going to miss Another year comes to an end and we are all asking ourselves when will we get back to normality, when will we be able to hold events and meetings just as we all want to: together, without having to maintain social...