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Why do we say that an event is the best marketing strategy?
Why do we say that an event is the best marketing strategy? Every day more and more companies decide to take this type of action to promote their products or services. And we do not tire of agreeing with their strategy when they do so or to encourage those companies...
Valencia, a top MICE destination
Valencia, a top MICE destination Located to the East of Spain, Valencia is an internationally known city, the third largest in the country behind Madrid & Barcelona. It is one of the European cities that has enjoyed the greatest growth in recent years, occupying...
MICE destinations : Spanish World Heritage Cities
MICE destinations: Spanish World Heritage Cities With the search for the experience being one of the main trends in the last few years, new destinations become, on occasions, the main focus. They are then the protagonists around which the organization of the whole...
The incentive sector: an unstoppable rise
The incentive sector: an unstoppable rise The total MICE sector has been experiencing constant growth in recent years. Each area maintains a tendency to increase but the greatest growth is in incentive trips. These have become a basic tool for companies with 2 clear...
Tastings and samplings, activities increasingly in demand
Tastings and samplings, activities increasingly in demand Tasting and sampling is to appreciate via the senses those products we are trying. At that moment the activity captures all our attention while we try to recognise all those nuances that the professional...
Seville, an Events destination with beauty and pedigree
Seville, an Events destination with beauty and pedigree Almost all of us are familiar with that song that says “Seville has a special colour”. And we can confirm that there is nothing more true. The colour and the aroma. Because that aroma of orange blossom and...
Vat in the Organization of Events: how does it work in Spain?
Vat in the Organization of Events in Spain We have dealt with this issue in a previous article and, more specifically, we have explained in depth the context of SUCOE, which is imperative to fully understand how the billing system works in this field. In this article...
One of the greatest benefits of engaging a DMC: What is a SUCOE?
What is a SUCOE? For the last few years there has been a new billing system in regard to VAT that affects specialist travel agencies in B2B. In this article we are going to concentrate on the MICE sector, because it is the one that has undergone the most changes and...
How to organise a sustainable event? Join up to change!
How to organise a sustainable event? Join up to change! Today we see how the concept of sustainability has begun to reach all areas of society. The consciousness that we have in our hands to minimize the huge impact we generate on our surroundings is being heard. It...
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