OUR Blog
Key decisions to choose the best destination for your events
Key decisions to choose the best destination for your events As we have said in several of our articles the trend of using events as a communication tool is becoming more widespread. By event we are referring to everything encompassed under the MICE sector: Meetings,...
Valencia, a top MICE destination
Valencia, a top MICE destination Located to the East of Spain, Valencia is an internationally known city, the third largest in the country behind Madrid & Barcelona. It is one of the European cities that has enjoyed the greatest growth in recent years, occupying...
The rise of the “meeting design”: creating experiences
The rise of the “meeting design”: creating experiences A new trend is opening up. The “meeting design” or (meticulous) design of meeting rooms, celebrations, programmes, day long activities… is being used more and more as a method to cause a sensation and impress the...
MICE Sector and Experiential Tourism: the inseparable duo for 2020
MICE Sector and Experiential Tourism: the inseparable duo for 2020 We could give a different title to this article and call it something like: “MICE Tourism of the future or MICE: travellers in search of an experience”. Undoubtedly, this is the objective that is going...
We are taking stock and highlighting the best of 2019
We are taking stock and highlighting the best of 2019 Unhurriedly, but inexorably, this year 2019 has practically reached the end. It seems it began just a moment ago but, if we look back, many things have happened, many events, many groups, many commercial...
Why do we say that an event is the best marketing strategy?
Why do we say that an event is the best marketing strategy? Every day more and more companies decide to take this type of action to promote their products or services. And we do not tire of agreeing with their strategy when they do so or to encourage those companies...
Bilbao, a destination of reference for Business Tourism
Bilbao, a destination of reference for Business Tourism Bilbao, a cosmopolitan and pleasingly welcoming city, can count on more than 700 years of history. Long-standing tradition tied to innovation, business drive and development have given the city an international...
How to make events more interactive
How to make events more interactive When we organise an event of whatever kind, we know we have to offer an attractive agenda to encourage attendance. That is the beginning. When we have the audience in front of us communication, both among the participants, and for...
The incentive sector: an unstoppable rise
The incentive sector: an unstoppable rise The total MICE sector has been experiencing constant growth in recent years. Each area maintains a tendency to increase but the greatest growth is in incentive trips. These have become a basic tool for companies with 2 clear...
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