OUR Blog
Why do we say that an event is the best marketing strategy?
Why do we say that an event is the best marketing strategy? Every day more and more companies decide to take this type of action to promote their products or services. And we do not tire of agreeing with their strategy when they do so or to encourage those companies...
Bilbao, a destination of reference for Business Tourism
Bilbao, a destination of reference for Business Tourism Bilbao, a cosmopolitan and pleasingly welcoming city, can count on more than 700 years of history. Long-standing tradition tied to innovation, business drive and development have given the city an international...
How to make events more interactive
How to make events more interactive When we organise an event of whatever kind, we know we have to offer an attractive agenda to encourage attendance. That is the beginning. When we have the audience in front of us communication, both among the participants, and for...
The incentive sector: an unstoppable rise
The incentive sector: an unstoppable rise The total MICE sector has been experiencing constant growth in recent years. Each area maintains a tendency to increase but the greatest growth is in incentive trips. These have become a basic tool for companies with 2 clear...
How to make a traditional event seem innovative
How to make a traditional event seem innovativeOn many occasions clients want to introduce a new element into a programme but “without going mad”. It is true that when we speak of “original” events we usually refer to a full programme with quite a few activities and...
How to give events a “healthy” twist
How to give events a “healthy” twist Increasingly there are more of us who want to take care of ourselves and our environment. This life-style we want to take with us wherever we go, which is why, little by little, this trend is also being introduced into the world of...
Granada, one of the most beautiful cities in the world, as a MICE destination
One of the most beautiful cities in the world becomes a MICE destination: Get to know GranadaGranada is a city in Andalucía that, even today, is still unkown to many in spite of its great beauty and history. With a cultural background of incalculable value, this city...
Spain is an ideal destination for “Bleisure”
Spain is an ideal destination for “Bleisure”There are probably many people who still do not know what we are referring to when we mention “bleisure”. And this is because, in spite of being a practice that has been happening for quite a long time (it was given the...
Tastings and samplings, activities increasingly in demand
Tastings and samplings, activities increasingly in demandTasting and sampling is to appreciate via the senses those products we are trying. At that moment the activity captures all our attention while we try to recognise all those nuances that the professional...
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