OUR Blog
Virtual events: are they here to stay?
Virtual events. Are they here to stay? Up until a couple of months ago virtual events were hardly spoken about. They were in the background as support to enable attendance at certain events and meetings without having to resort to travelling each week. But now they...
Safety & Health: the indisputible protagonists of 2020
Safety & Health: the indisputible protagonists of 2020 At the beginning of the year we were speaking about how technology was continuing to strongly make its mark and was becoming the protagonist of this year 2020, together with sustainability. Suddenly,...
Reflections in difficult times
Reflections in difficult times Today we would like to share with you this small reflection on the situation we are living through. We always try to deal with matters that we believe can be of interest to everybody, in relation to our services which are based on the...
Key decisions to choose the best destination for your events
Key decisions to choose the best destination for your events As we have said in several of our articles the trend of using events as a communication tool is becoming more widespread. By event we are referring to everything encompassed under the MICE sector: Meetings,...
Valencia, a top MICE destination
Valencia, a top MICE destination Located to the East of Spain, Valencia is an internationally known city, the third largest in the country behind Madrid & Barcelona. It is one of the European cities that has enjoyed the greatest growth in recent years, occupying...
The rise of the “meeting design”: creating experiences
The rise of the “meeting design”: creating experiences A new trend is opening up. The “meeting design” or (meticulous) design of meeting rooms, celebrations, programmes, day long activities… is being used more and more as a method to cause a sensation and impress the...
MICE Sector and Experiential Tourism: the inseparable duo for 2020
MICE Sector and Experiential Tourism: the inseparable duo for 2020 We could give a different title to this article and call it something like: “MICE Tourism of the future or MICE: travellers in search of an experience”. Undoubtedly, this is the objective that is going...
We are taking stock and highlighting the best of 2019
We are taking stock and highlighting the best of 2019 Unhurriedly, but inexorably, this year 2019 has practically reached the end. It seems it began just a moment ago but, if we look back, many things have happened, many events, many groups, many commercial...
Why do we say that an event is the best marketing strategy?
Why do we say that an event is the best marketing strategy? Every day more and more companies decide to take this type of action to promote their products or services. And we do not tire of agreeing with their strategy when they do so or to encourage those companies...
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